30+ Most Important Google Ranking Factors For A Beginner
Google uses about 150 different factors to rank a site. obviously. It does not matter how correct this number is. Its vast magnitude is still frightening. Especially for someone just starting to rank your site.
But here's the catch.
Not all of those factors are equally important. Some should really be hawk, but others should not make much difference in your market.
There is not much direct impact on you. If you have just launched your site and are trying to figure out which aspects of SEO you should focus on, then here is a treatment for you.
A list of the 30 most important Google ranking factors that a beginner should know.
On-page factor:
The way your page is optimized has the deepest impact on ranking. Here are page optimization factors that may affect its search visibility
1. Keywords in the title tag.
The title tag is one of the strongest relevance signals for a search engine. The tag itself is intended to accurately describe the content of the pages. Search engines use this to display the main title of a search result. Including a keyword in it will indicate to the search engine which page to rank.
Ideally, the keyword should be placed at the beginning of the title tag. Pages optimized in this way will rank better than keywords near the tag's end of the title.
Track your keyword ranking
2. Keywords in meta description tag.
The importance of meta description tags is often discussed in SEO descriptions today. This is still a relevance signal. It is also important to get user clicks from search result pages. Including keywords in it is more relevant for search engines and searchers
3. Keywords in H1 tag.
The H1 tag serving as a description of the page content is yet another relevance factor. Despite the ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.
4. Copy using keywords in pages.
Until some time ago, stuffing your page with keywords was the surest way to increase your ranking for a particular keyword. It is not so now. Using keywords in the copy still sends a relevance signal as to what the content is. However, how can you change it.
5. Length of material.
These days searchers want to be educated and will not be satisfied with basic information. Therefore, Google seeks official and informational content to rank first. And it is common knowledge that the longer your content, the more likely you are to cover more aspects of your subject. Then don't be shy to write long but highly useful copy.
6. Duplicate Content.
Not all factors can affect your ranking in a positive way. Having the same content on different pages of your site can actually hurt your ranking. Avoid duplicate content and write the original copy for each page.
7. Canon Tag.
Sometimes, however, two URLs with similar content are unavoidable. One of the ways to prevent its content from becoming a duplicate content issue is by using a canonical tag on your site. This tag does a simple thing; This tells Google that one URL is equivalent to another, explicitly stating that despite two pages with the same content, they are actually one.
8. Image Optimization.
This is not only text that can be adapted on one page but also in other media. For example, images can send search engine relevance signals through their entire text, captions, and descriptions for example.
9. Content update.
The Google algorithm prioritizes freshly updated content. This does not mean that you have to edit your pages all the time. I believe that for commercial pages, such as product descriptions Google recognizes the fact that they are not as time sensitive as blog posts covering recent events. However, it is wise to include some strategy to update certain types of content every 12 months or once.
10. Outbound link.
Linking to official pages gives confidence signals to search engines. Think of it this way, the only reason you send a user to another site is if you want them to learn more about the topic. This can be a huge trust factor for Google. However, many outbound links can reduce the page's pagerank, thereby damaging its search visibility. Outbound links can affect your rankings but use them in moderation.
11. Internal Link
. Interlinking pages on your site can give strength among them.
12. Keywords in URLs.
The inclusion of the keyword in the URL slug (which appears after part of the URL ".com /") is said to send another relevance signal to Google.
Site Factors:
There are some site-wide factors that can also affect the search visibility of your site:
13. Sitemap.
A sitemap helps search engines to index all pages on your site. The easiest and most efficient way to tell Google which pages your website includes.
14. Domain Trust.
Trust matters. It is not hard to think that Jin Sai
Google Trust needs more rank on T. But how do you make
d he trust? Brian of Backlinko has a full list of belief factors here. Needless to say, the creation of trustworthy factors of your domain will definitely stop.
15. Server Location.
Some SEOs believe that server location helps boost rankings for that particular country or region.
16 Mobile optimized site.
Only a year ago, 46% of explorers exclusively used mobile for research. I believe this number has grown rapidly in the last 12 months. It would be no surprise that having a mobile optimized site would affect ranking in some way.
17 Google Search Console Integration.
Finally, after your site is verified in Google Webmasters Tool it is said that it helps to index your sites. Even if this is not the case, the tool provides you with valuable data that you can use to better optimize your site.
Page factor off:
When ranking your pages, Google also looks at factors outside of your site. Here are some of the main ones:
18. Number of linking domains.
The number of domains that link to you is one of the most important ranking factors. Backlinks you can say is always be one of the most important ranking factors .
19 .Number of pages to be added.
Your site may have some links to a particular domain; Their number is also a ranking factor. However, it is still better to have more links to individual domains than to single domains.
20 Domain authorization of the linking page.
Not all pages are the same. Links to pages with higher domain authority will be a larger factor than lower authority domains. Therefore, you should try to link to high domain authority websites.
21 Link Relevance.
Some SEOs believe that links to pages related to your page topic have more relevance to search engines.
22. Authorization to add domain.
The authority of a domain can also be a ranking factor. For that reason, a link to a lower authority page on a higher authority site would be of less value than a lower domain authority.
23. Link to a homepage.
Similarly, some SEOs believe that a link to a linking domain's home page has more power than one of its pages.
24 Lots of nofollow links vs. lots of follow.
Google officially stated that they do not count nofollow links (links with rel = nofollow attribute). So the number of your follow links also affects your ranking.
25. Variety of link types.
The type of link you have to your site also matters. Many types of links can be a spam indicator and can negatively affect your ranking.
26. Relevant Links.
It is said that links within the content of the page are of more value than links in the sidebar for example.
27. Link anchor.
The anchor text of a link used to be a strong ranking factor. Today it can be used as a web spam indicator, which is negatively affecting your ranking.
Track your keyword ranking
Domain Factors:
Lastly, your domain can also affect your ranking. Some domain signals are not as strong as they used to be, some things worth noting:
28. Domain Registration Length.
Google considers domains registered for more than a year to be more reliable. So if you want to rank you should buy an expired domain. Expired domains are available on the internet.
29 Domain History.
You may not be the first person who has registered a domain. And if your domain has been penalized in the past, its history may affect its current ranking. History of domain is very important.
30. Country TLD Expansion.
If you try to target a particular local market, it is said that having a domain with a country specific TLD (.pl, .k.uk or orie) helps to get a better ranking for that place.
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